Lisa Bailey
Fractional CMO for Consumer and BTB small to midsized organizations
About
I'm a seasoned marketing executive turned Fractional CMO, founder of LAB Mktg, and self-proclaimed Leaky Bucket Fixer™. With 25+ years of experience growing brands, including helping take Sleep Number from $1B to $2B, I love finding what's holding businesses back and turning marketing challenges into growth opportunities. I'm equal parts strategist, problem solver, and roll-up-my-sleeves leader. With formal AI training and certifications, I bring a practical perspective on how AI can help marketers work smarter, better understand customers, and drive business results. I believe in big-brand thinking without big-brand complexity, challenging conventional thinking, connecting great people, and having some fun along the way!