Marketing Help: Fractional CMO and Marketing Strategy
Marketing help for a small or mid-sized B2B business starts with knowing the market, the competitors and the buyer, then choosing a few channels that reliably create pipeline. A Certified Stratifier fractional CMO uses Stratifier's market, competitor and customer research to build the plan, and vetted service providers can run the campaigns.
Signs you need help with marketing
- Marketing spend isn't tied to pipeline
- Random acts of marketing — no plan or calendar
- Lead flow depends on one person's network
How a Certified Stratifier helps
- Builds a marketing strategy from market and competitor research
- Sets marketing scorecard metrics tied to revenue
- Coordinates agencies and service providers
Stratifier tools used: Market Analysis, Market & Competitive Intelligence Playbook, Marketing Strategy, CMO Toolbox, Newsletter generator.
Certified Stratifiers who help with marketing
Browse the Certified Stratifier directory.
Common questions
What does a fractional CMO do?
A fractional CMO leads marketing strategy part-time — sets the plan, budget and metrics, manages agencies and reports results — without a full-time executive salary.
How much should a B2B company spend on marketing?
It varies by growth goals and industry; many B2B firms spend a few percent of revenue. The right answer comes from your growth target and cost per qualified lead.
When should I hire a fractional CMO instead of an agency?
When you need someone to decide the strategy and hold agencies accountable. Agencies execute; a fractional CMO leads.
Other ways we help
Explore the rest of the network
Certified Stratifier directory
Vetted fractional CMOs, CROs, COOs and CFOs, listed by sector and role.
Service provider directory
Partner firms for marketing, web, recruiting, bookkeeping and IT work.
Executive peer groups
Chair-led groups with published format, cadence and location.